Where the approach beganFrom fixing servers to building business systems
My background goes deeper than website design.
Before focusing fully on web development, I worked in Level 3 technical support at Hewlett-Packard, troubleshooting Windows server environments for a US client.
That experience taught me something that still influences how I work today:
Don’t just fix what is visible. Find out what is actually causing the problem.
Since 2009, I have worked extensively with WordPress and web technologies, building everything from company websites and landing pages to e-commerce stores, custom plugins, integrations and content-driven platforms.
I later worked as a Senior WordPress Developer with Pounce Agency and Splice Marketing, developing and maintaining websites for Australian organisations, including healthcare businesses.
That work involved much more than making pages look good: custom WordPress development, Advanced Custom Fields, performance optimisation, technical SEO, third-party integrations, security, analytics and ongoing maintenance.
Today, those different areas come together in my independent consulting work.